THE STORY

An athlete must set aside a series of life-changing opportunities in the pursuit of a singular goal: to push further and become the best version of himself.

THE THEMES

Ambition, struggle, dedication, discipline, focus, sacrifice.

THE KEY MESSAGE

Life’s most significant opportunities will only lead to the success you hope for if you’ve prepared yourself both physically and mentally to meet them head-on.

SPECS

YEAR: 2020
CLIENT: Spec pitch to Under Armour USA
AGENCY: N/A
PRODUCTION COMPANY: Luminary Visuals
AWARDS: • Silver W3, Directing for Video • Silver W3, Commercial